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Why should a researcher blog?

I write my Vesiuutisvuoto-blog because I cannot afford not to.

Throw a wild guess what the marketing budget of our microenterprise is? As a hint I can reveal there are more than two but less than four numbers in the figure. We simply cannot afford advertising in the printed media. Blogging costs us nothing. Well it does, but working time doesn’t count for entrepreneurs. Actively sharing blog posts in social media takes you a long way in spreading the knowledge of your business and expertise. Lue artikkeli…

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